The legend, loosely documented
Meet the man.
Er, the Yeti.
“Stay wild.”
— Jonny Yewtah
Founder & Chief Hiding Officer
Yewtah started with a simple observation: the wild is incredible, but scratchy fabric is not. Somewhere between a mountain trail, a hammock, and a very long thought about Utah, Jonny decided to make the funny shirts he wanted to wear himself.
Today, the brand pulls from red rocks, snowy peaks, canyon drives, fry sauce, campfire stories, and the people who make the Beehive State feel like home. It is gear for hikers, bikers, campers, weekend explorers, and the “I just like looking cool at the brewery” crowd.
Soft
Nap-worthy after a ten-mile hike.
Sturdy
Ready for elements, errands, and everything between.
Local
Inspired by the landscapes outside the door.
Not just a place
on a map.
It is a lifestyle, a color palette, and an excuse to make one more tee. Thanks for supporting a local legend.
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